Marketing can bring more customers when a company is aware of its brand. However, problems surface if a company lacks awareness of it. Here are some of the marketing mistakes to avoid from a digital PR agency.
MISTAKE #1: INSENSITIVITY ABOUT CURRENT EVENTS
Investing in current events are one of the great techniques that can help a brand remain significant. But when done improperly can cause unprecedented problems. For example, fashion brand Kenneth Cole’s tweet in 2011 became the famous marketing mistake using Cairo’s civil crisis was a jumping-off point for their new selection. Twitter
users reacted promptly, saying it was heartless.
Rule: never use unfortunate events for brand promotion. If people can put your brand up, they can also put your brand down.
MISTAKE # 2: BAD COMMUNICATION OF CHANGES
Outstanding businesses know their audience, and it’s primary in brand success. You won’t market something without knowing your clients. Timing and technique are key.
Abrupt change may result in loss of clients and purchases, like Netflix
Qwikster’s mistake. Netflix company explored mail-order DVD rentals before becoming a great streaming platform today. When they succeeded, Qwikster was introduced. Netflix’s different prices for each made it complicated for many customers.
If business needs change, guide clients carefully and make your message plain.
MISTAKE # 3: UNDERESTIMATING SOCIAL MEDIA
Most people are online in today’s realm of progressing technology. Social media portrays a more significant part now than before that substantiates opportunity for businesses to have customers.
Globally, leading companies are in social media because most people spend their time on Facebook, Twitter and Instagram—making their business rise.
Create an attractive social media brand image. Expand leads, and you’ll be amazed how brand image progress.
MISTAKE # 4: NOT USING SEO
Businesses usually neglect search engine optimization because it takes time to see development. However, having a public relations agency work on your brand can be an outstanding digital marketing asset. SEO offers more excellent leads than others because people search for things online to do business. Miscalculations could cost money or opportunity.
If you want proper marketing, check this infographic by NGP.
